Lakanto Trailer
PROJECT DESCRIPTION
Lakanto has big plans to branch out into distribution. Thus, a new branded semi trailer was needed to make a grand entrance. I was tasked with this project and it was my first leap into production design at this size and scale.
COMPANY
Lakanto
YEAR
2021
CREDITS
Jon Bybee | Creative Director
Kaila Poulsen | Art Direction
Deserei Koker | Art Direction
Sugar-Free Delivery
Lakanto needed to make a monumental impact on the road when you saw it. I explored various ways Lakanto’s story could be told through line art and event photography. The trailer was originally kept white so artwork wouldn’t fade in the sun. Ultimately, it was requested to have the final trailer to be red to display the brand at its fullest.
No Introductions Needed
The final outcome of my concepts resulted in a trailer to rival Coke’s famous red trailers. I used Lakanto’s elegant line work to do the storytelling. It was a great opportunity to give passersby a chance to gaze into a window of tranquility. A window to Guilin, China where Lakanto’s luo han guo (monk fruit) hails from.