Tazo Tea | Zen Package
PROJECT DESCRIPTION
While I rebranded Tazo Tea Company, I was tasked with creating packaging for the brand. We had to with design, do production work, and create an on-brand package. Each element of this project was hand cut and constructed by me
SCHOOL
Utah Valley University
CLASS
Branding II
CREDITS
Jon Bybee | Professor/Art Director
Experience Tranquility
I envisioned this packaging to serve as a welcome to newcomers to Tazo Tea. The exterior was kept a tranquil white with a belly band that could be swapped based on the flavor inside. On display is the Zen Package which acts as a test sample for the flavor of tea that brings about a sense of calm. Upon opening the package, a note welcomes them to experience Tazo. The front panel has instructions so preparations and the experience itself is relatively easy.