All Purpose Bread Mix.
PROJECT DESCRIPTION
Lakanto wanted to rise to the occasion of creating a Bread Mix and I was the baker they needed. Using the Buddhist elements of mountains, clouds, and sun rays in tandem with dynamic yet informative photography, I designed this packaging for Bread Mix.
COMPANY
Lakanto
YEAR
2021
CREDITS
Kaila Poulsen | Creative Director
Deserei Koker | Art Direction
Chase Hauver | Photographer
Kneading out Concepts
Lakanto’s packaging layouts have remained relatively unchanged for years. I wanted to place more emphasis on photography and product indicators in an asymmetrical layout. Product photography was shot by Chase Hauver and directed by myself and Deserei Koker. These concepts were well received by executives but ultimately the more traditional packaging layout design was chosen for production.
